The Domain Name System is the most recognized system for assigning addresses to Internet web servers. This system helps to give every Internet server a memorable and easy-to-spell address.
A domain name allows you to have a professional presence on the Internet. Like any trade name, logo, or brand name, your domain name represents a part of your business identity – something customers and business associates can recognize, remember, and positively associate with your services or products.
“You never get a second chance to make a first impression”. Having your own domain name projects a professional image of you and your company, normally associated with large companies. It tends to say to others that you’re a serious business person, operating an established business, in a professional manner.
If you’ve ever had to change your service provider, or even move your physical business address, you won’t have to be reminded of what an incredible hassle it can be to notify everyone. Remember, without your own domain name, your Internet address is tied to that of your service provider. Thus, if you want to change providers you also change your Web address and probably Email address as well.
Registration of a domain name is a vital step for all businesses and organizations, whether or not you currently feel the Internet is important to your business. Internet growth continues at a phenomenal rate and even if you don’t feel you have a need for a professional net presence right now, it won’t be long before your customers, suppliers and others demand it from you.
Individuals may also wish to own a personalized domain name. Eg www.johndoe.com. The advantage is an email address you can have forever regardless if you change your hosting company, ISP or country for that matter? Your domain stays with you as long as you pay the hosting fee every year. The other added benefit is that jobs may come and go, but your personal email address will always be the same. Another advantage is that you don’t spam your friends with ads with every email you send
Having your own domain name and email address provides a higher level of professionalism and trust. If you are able to secure your own domain name vs. some long hotmail.com address it instills a higher level of integrity. How much easier is it to remember email@example.com than Sue356TX@aol.com.